Worldpanel Grocery Market Share

Period covered: 4 weeks to 10 August 2025

Take-Home sales

• Take-home grocery sales increased by 4.0% in the four weeks to 10 August 2025.
• Total spend over the latest 12 weeks rose 4.7% year-on-year. 

Grocery Inflation

• Grocery price inflation eased to 5.0% in August, down from 5.2% in July.
• Consumer Spending
• Branded sales rose 6.1%, outperforming own label (+4.1%), the widest gap since March 2024.
• Premium own label grew strongly, up 11.5%.
• Brands dominate personal care, confectionery, hot drinks and soft drinks, with over 75% of sales.
• Shoppers shifted spend from meals out (restaurant visits down 6%) to small treats at home.
• Average dinner prep time fell to under 31 minutes, three minutes quicker than in 2017.
• Convenience-led categories continued to grow: microwaveable rice (+8%), ready meals (+6%), chilled pizza (+5%).
• Frozen favourites stayed popular, with nearly 1bn fish fingers sold in the past year, bought by over half of households.

Market share and sales performance

• Lidl and Ocado were the fastest-growing retailers, both up 10.7%; Lidl reached 8.3% share, Ocado 1.9%.
• Tesco grew 7.4%, lifting share to 28.4%.
• Sainsbury’s increased sales by 5.2%, holding 15.0% share.
• Aldi rose 4.8%, taking 10.8% share.
• M&S food sales increased by 6.5%, with market share edging up to 3.7%. 

Shopper behaviour

• Shoppers cut back on meals out, favouring home-based indulgences.
• Quick and convenient options remained a priority, reflected in growth across ready-to-eat categories.

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